IMPORTANT CONSIDERATIONS
A website may contain different sections or sub-webs with each section
having its own primary keywords. The
webmaster must go through the search engine optimization process for each
section and determine what these keywords are.
Nested tables, forms and frames may cause search engines to overlook the content
of pages. These design elements affect the way robots crawl down the
page. Also, the HTML code for these elements push down the body of the
page, placing important content away from the top of the page. These
design elements must be dealt with carefully with special meta statements or
treatment.
The same considerations must be made when using JavaScript at
the top of the page. Meta statements must be used to supplement for the
loss of the most relevant area of the web page.
Text embedded into graphics will not be read by search engines: the robot does
not read graphics. When using graphics at the top of the web page, place some
descriptive text underneath with the <ALT> Tag. Preferably, use one
or more keywords under the graphics for the purpose of search engine optimization.
These keywords will be assigned a high level of relevancy by the search engines.
The logic used by the search engines is conceived by
human logic. Consequently, if a human cannot make sense of what a web page
is about, a search engine will definitely not either.
Finally, do not let the excitement of publishing a website on
the world wide web and the availability of money making business opportunities
through e-commerce blur the steps to go through. Publish the site on the
server without submitting it. Sleep on it. Now, fresh, rested,
relaxed and armed with a glass of cold water, EDIT IT AGAIN, AND...AGAIN.
Use the spell check program; use the grammar check; have someone else edit
spelling, grammar, content and structure.
Now, SUBMIT!
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